Keyword Research - seo-toronto agency

Keyword Research

Behind every successful SEO campaign lies a well-executed keyword research initiative. At SEO Toronto, we offer expert keyword research services to assist you in identifying the ideal keywords in your industry. Our team of professionals possesses the knowledge and expertise required to help you achieve your goals.
You can depend on the SEO Toronto team to provide top-notch keyword research services. As SEO specialists, we employ the most widely used SEO software and tools. Furthermore, we combine our findings with manual research and experience accumulated over years to pinpoint your keywords and design an overarching strategy that aligns with your goals.
When you choose to engage our services for keyword research, we delve deep into your industry and employ your keywords to develop a content marketing plan that will propel you to the top of Google’s first page. So, don’t wait any longer; contact SEO Toronto right now and take the first step toward increasing your online visibility.

Keyword Research Process

At SEO Toronto, we understand that successful keyword research is a multi-step process. We start by examining the keywords your website is naturally ranking for, then we concentrate on identifying and optimizing your top targeted keywords – the ones that are most likely to result in action from visitors.
Following that, we pinpoint informational search queries that are more research or question-based, providing your company with credibility and assisting in the education of your leads and guiding them through the buying journey.
After compiling our keyword research, we collaborate with you to verify that these keywords align with your company objectives. Once you have confirmed and authorized your keywords, we utilize them to execute a high-level SEO campaign that includes a content calendar, on-page optimization, and link building.
Don’t hesitate to contact SEO Toronto right now and take the first step toward boosting your online visibility with our comprehensive keyword research services.

Professional Keyword Research Services

Having extensive experience in executing successful SEO campaigns, we, as seasoned SEO specialists, are well aware that thorough keyword research is imperative to achieve page one rankings. Our team meticulously conducts keyword research to identify both ‘action keywords’ and ‘informational search queries,’ and develops a comprehensive content strategy based on these insights.

Competitive Keyword Research

At our agency, we take a comprehensive approach to keyword research, which includes an analysis of your competitors – both the known ones and the ones you might not be aware of yet. After identifying the keywords you’re currently ranking for and the ones you aspire to rank for, we conduct a thorough competitor analysis. This entails identifying the competitors that are already ranking for your desired keywords, analyzing their keyword density and backlinks, and evaluating other factors that influence their ranking.

Long Tail Keywords

While primary keywords are crucial, supplementing them with long-tail keywords (those with four or more words) can provide valuable support. At our agency, we leverage long-tail keywords to generate ideas for SEO blog topics and landing page content that can bolster the ranking of the parent keyword(s) you’re targeting.
According to Impactbnd, long-tail keyword searches tend to have 3% to 5% higher click-through rates than generic searches. These keywords are often search-based or “how-to” queries that guide users to seek answers within your content. By incorporating long-tail keywords, we can determine the kind of content and subjects your website should cover to gain a coveted spot on Google’s first page.

Search Volume

At our agency, we place great importance on search volume when conducting keyword research. We analyze how many people are searching for a particular keyword or phrase and identify other related searches.
We then create a content calendar that takes these keywords into account. This calendar is designed to balance content topics based on lower volume search terms, which are easier to rank for, with content optimized for more competitive, high-traffic keywords.
Our SEO managers collaborate to strategize and develop a content calendar with specific topics for our SEO content specialists to create content around. With a solid keyword strategy and a well-planned content calendar, we can produce high-quality content that ranks for a variety of relevant keywords.

Local SEO

At our agency, we go the extra mile to identify relevant geo-targeted keywords that are based on the locations you currently serve or are looking to expand into. By doing so, we can develop and implement a local SEO campaign that is tailored to your specific needs.
With the help of these geo-targeted keywords, we can broaden your content calendar, build links using local-based sites, and create citations for location-specific business listings. This helps to boost your local search engine rankings and drives traffic from potential customers in your area.

Keyword Analysis

At our agency, we understand that SEO is an ongoing process that requires consistent effort and adaptation. We don’t just provide you with a list of keywords and get your site ranking; we stay with you every step of the way.
We recognize that SEO is all about fresh, updated content, and we know that search engine algorithms are constantly changing. That’s why we conduct regular keyword analyses to identify any new keywords or changes in trends or algorithms that may affect the direction of your keywords. By staying up-to-date and making adjustments as necessary, we can help you maintain and improve your search engine rankings over time.

SEO Keyword Research Experts

Our team of SEO specialists has a wealth of experience in the industry, with each member having strategized, created, and implemented successful SEO campaigns in the past. We’re passionate about helping businesses like yours achieve their online goals, and we’re confident in our ability to deliver exceptional keyword research services.
Our years in the business have given us a unique skill set that we use to provide the highest quality keyword research services possible. We stay up-to-date with the latest trends and best practices in the industry, and we use that knowledge to help you stay ahead of the competition. Whether you’re just starting out or looking to take your SEO strategy to the next level, we’re here to help.

At our agency, we take pride in utilizing the latest and most effective SEO software and tools to conduct efficient, detailed, and reputable keyword research. Our SEO specialists rely on a variety of popular software on a daily basis to conduct keyword research, audits, and craft SEO campaigns for our clients.

Some of the tools we commonly use include:

  • Ahrefs: A powerful all-in-one SEO tool that allows us to conduct comprehensive keyword research, analyze backlinks, and track rankings.

  • SEMrush: A versatile platform that provides detailed keyword research and analysis, as well as competitive research and site audit capabilities.

  • Moz Pro: A suite of SEO tools that includes keyword research, link building, and site audit features, among others.

  • Google Analytics: A free web analytics service that provides invaluable insights into website traffic and user behavior, helping us to make informed decisions about our SEO strategy.

By utilizing these and other popular SEO software and tools, we are able to provide our clients with the highest quality keyword research services possible.

At our agency, we understand the importance of developing and implementing specific and intricate SEO campaigns to help our clients rank for money-making keywords. Through our comprehensive keyword research, we are able to identify the most valuable and relevant keywords for your business, allowing us to craft a targeted SEO strategy that will help you rank for these critical search terms.

Ranking for money-making keywords is crucial because it allows you to generate leads from people who are actively searching for products or services like yours. By creating engaging content optimized for these keywords, you can attract a higher volume of qualified leads, increasing your chances of converting them into paying customers.

Our SEO specialists have years of experience creating successful SEO campaigns for businesses across a wide range of industries. We have the knowledge, expertise, and tools necessary to help you achieve your SEO goals and generate the results you need to succeed in today’s competitive online marketplace.

Frequently Asked Questions About Link Building

Keyword research is the process of identifying and analyzing the search terms and phrases that people use to find information, products, or services on search engines like Google. The goal of keyword research is to understand what keywords your target audience is using to find businesses like yours and to optimize your website content and SEO strategy accordingly.
Keyword research is a critical component of a successful SEO strategy. By identifying the right keywords and phrases to target, you can optimize your website content to rank higher in search engine results pages (SERPs) and attract more qualified traffic to your site. Without proper keyword research, you risk creating content that is irrelevant or not targeted to your audience, which can hurt your SEO efforts.
The amount of time it takes to conduct keyword research can vary depending on the size and complexity of your website, the number of keywords you want to target, and the level of competition in your industry. A thorough keyword research process can take anywhere from several hours to several weeks.
Keyword research involves several steps, including brainstorming potential keywords, using keyword research tools to generate a list of relevant keywords, analyzing search volume and competition for each keyword, and selecting the most valuable keywords to target. There are many keyword research tools available, such as Google Keyword Planner, Ahrefs, and SEMrush, that can help you identify relevant keywords for your business.
The cost of keyword research can vary depending on the complexity of your website and the number of keywords you want to target. Some SEO agencies and consultants charge a flat rate for keyword research, while others may include it as part of a broader SEO package. The cost of keyword research should be discussed with your SEO provider during the initial consultation phase.